Sprite


The iconic lemon and lime beverage, Sprite created a new campaign slogan; ‘Fresh Yourself’

The challenge was to give a new voice to the household name. Sprite positioned itself as the beverage to bring clarity and escape from what life can sometimes throw at you. The result was an expressive and bold modular system for OOH advertising. With a representation of Sprite cutting through the noise and distractions of the everyday. The campaign was rolled out across multiple countries and markets showcasing in print, digital and video advertising.

Tasks:
Animation / Branding / Advertising 

Client:
Coca-Cola Company

Studio:
Wieden+Kennedy



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