Popina is fast food, done better. It’s the vision of a team of esteemed chefs who joined forces to provide Vancouver with the four things they craved most: the perfect lobster roll, the best fried chicken, falafel and the city’s best burger.

The brief was to brand Popina as a fast-casual restaurant with quality ingredients and a well developed menu offering.

The branding is a bold and colourful identity system that works across every consumer touchpoint. From the exterior, vinyl-wrapped facade, to the packaging and uniforms; the identity stands proud among the busy market and is recognised as a local icon.
Glasfurd & Walker

    Phoebe Glasfurd