PERFORMIX is a fitness supplements brand that pride themseves as performance driven and science lead. They’re also New York’s most expensive gym. Their popular, pre-workout supplement, the SST, is an innovative, multi-phase release thermogenic. It delivers energy, focus and enhanced fat metabolism.

PERFORMIX decided expanded into the pre-workout energy drink market and the SST RTD (suspension super thermogenic ready to drink) was born.

It can be hard to stand out in the pre-workout market and cut through the noise. The response to this was a simple and vivid set of pharmaceutical-inspired can designs that catch attention with their type setting and subtle vibrant colours. The idea was to create a horizontal design that lives on a vertical display. This immediately differentiates it from competitor products on the store shelf, creating customer intrigue and a desire to pick up the product.

Kapono Chung
Peter Karras
Bridie Picot